The packaging design winks to social network aestethic imagery, the point of view from above, highlights the handmade look, pointing out the characteristic pre made line which will breaks sharply/ makes it easy to break the biscuit.

The design system applied on two different flavors, suggests cereale, with its simplicity and great taste, as the ideal breakfast biscuit. The recognizable visual identity has been applied also to displays and PDV communication.

Packaging design and executive materials finalization has been realized by The Ferrero DPU Team.