The first objective was to give a precise identity to a pioneer brand in Italian organic food, starting with the restyling of the brand, including in the new brand area what is not just a payoff but the name of a dedicated community.

Spider also worked with Cerreto marketing on the organization of the entire offer, dividing it into different lines, each with a well-defined identity to be clear and legible.

In the current design the brand acquires more importance, framed by the new brand area. The reference to the territory of origin is summarized and integrated into the brand.

The rebranding work also extends to BTL communication and to the new website, with a renewed look and content.

The Cerreto range has recently been extended with Bontà in 5 minuti: the new line of single portion dishes that combines the tradition of 100% organic products with microwave practicality.