How to speak to a children target about 7-12 years, without losing the typical references towards mothers and communicate that Kinder Merendero is a product for all year, is not a product In & Out only for the summer?
Graphic design / In store communication
We have thought about a visual claim can be easily translate to other media. An image that speaks a young language and explain an easy message. We have thought about two aspects of product: colour and vivacity, irresistible taste with a funny surprise.
Spider has been working for a long time with the Kinder Joy brand for foreign countries and Italy from promo on-pack until the realization of new displays for supermarket and pdv communication.
