Dillo con Kinder & LoveHow to dress up the exquisite Kinder chocolate hearts, using only one language to communicate with everyone?
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Kinder CereAléHow to realize a coherent brand stretching for the new Cerealè biscuit? spider has been involved in the project from the very beginning, starting with the first concept.
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Nutella BiscuitsHow to shape the identity of the first Nutella biscuits, with a brand stretching goal for the most beloved Hazelnut spread in the world?
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Pausa con gli Snack?Kinder Cereali and Kinder Bueno fan will find this promotion amazing as they will be able to carry with them all the time their favorite snacks.
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McVitie’s CheesecakeHow to highlight the importance of the original digestive biscuit in the kitchen? Spider was involved in the creation of a recipe book that tells the historical link with the cheesecake recipe.
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CerretoHow to affirm the image of a brand that has been present for years in the organic food sector but not easily recognizable and memorized?
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Kinder Bueno MiniMixHow to communicate the new casket packaging designed to share the assortment of Kinder Bueno Mini flavors, conveying the product indulgence and the three flavors: dark, classic and white?
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SenxupHow to define the identity of a new beverages’ line into a sector already rich in supply area like a soft drink?
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Kinder CardsHow to create a visual identity of the new Kinder Cards product that can explain his thin form, creaminess and suitable for the children?
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Chef ProfessionalHow to transform a brand dedicated to the consumer world known and distributed already in GDO to a brand for HO.RE.CA, that is the world for professionals?
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ElenaHow to give a new appetite appeal to the Elena desserts’ image that is the historical brand of Northern Italy? Our method show a new freshness for an entire line of products with an old-fashioned image, destined to the GDO distribution.
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PetreetHow to re-age the Petreet’s dry pet food line, that has an old-fashioned image without a right appeal increasing the family feeling with other brand’s line and controlling the trade? How to bring the consumer through a strong image and a references communication? |
Kinder MerenderoHow to speak to a children target about 7-12 years, without losing the typical references towards mothers and communicate that Kinder Merendero is a product for all year, is not a product In & Out only for the summer? |
Mc Vitie’sHow to reposition the Mc Vitie’s brand in the Italian market, moving away from the concept of TeaTime’s product that is a characterization of the British market, relocating it into the experience of the Italian breakfast? |
Mama CarrotHow to explain the new carrot’s flavor liqueur by Aureli, a leader company in products based on carrot, through the creation of a particular brand identity and a pack design? |
OktoberfestHow to speak about the first Official Oktoberfest in Italy, in collaboration with HB? We have been thought about a great challenge uniting many different traditions and cultures. |
DiageoHow to put together in the same image every liqueur and whisky label of Diageo’s Christmas, speaking about different products for every different gift? |
SelfHow to explain the Self’s services about Do-it-yourself, in the past was represented by simple icons, now represented by a new visual identity? |
Gran SoleilHow to emphasize the genuineness of the GranSoleil’s raw ingredients, approaching to a younger, fresher and informal target in a summer context? |