How to emphasize the genuineness of the GranSoleil’s raw ingredients, approaching to a younger, fresher and informal target in a summer context?
All the fragrance and flavor of GranSoleil, a lemon grove overlooking the sea: a pleasure after meal! We have been thought about a scene of fresh summer, a natural and informal location, an invitation to taste the lemons of the first harvest, from the tree to the product.
In addition of Ad consideration, the idea is transformed to pdv through sales promo activities with an hostess, an APP for tablet using social media.
Spider’s long collaboration with the trade marketing of the company is direct to development of special folders and materials for the sale point.