Spider, together with Ferrero’s marketing team, has developed the visual identity of nutella biscuits, strating by working on the shape of the product, to the creation of a key visual expressing the goodness of the new biscuit by Nutella.


The delicious image was realized in collaboration with +Luce studio.

The design perfectly combined with the brand’s current offering, includes an effective on-pack communication which details the new product clearly.

Spider has followed the application of the nutella biscuits image, also with the displays and sale points’ communication.