Loacker Break3
Thrice as good.
With Loacker Break3, goodness comes in threes. A snack made of layers of crispy wafers, smooth hazelnut cream and wafer crispies. Spider shaped the entire visual identity, from the logo to the key visual, through a cohesive graphic system that shaped the entire communication. The branding project was designed to give Break3 a strong, recognizable personality while remaining perfectly aligned with the Loacker universe.
The logo exploration resulted in a bold, playful look & feel that sets the tone for the whole identity. The key visual and background graphics spotlight the product’s USP: Break3 is portioned into three irresistible squares, to enjoy them slowly and share them freely.
The graphic system was developed to flex seamlessly across three formats: flowpack, multipack and countertop display for in-store launch, a dedicated secondary display theatricalization was created to amplify the product’s presence and enhance its full three-dimensional appeal. Three squares, three times the goodness.
