Mazzetti
The condiment with a touch of yellow.
For the restyling of the Mazzetti range, Spider focused on a subtle balance: strengthening the brand’s coherence and distinctiveness while safeguarding the authenticity of a tradition deeply connected to the culture of Balsamic Vinegar of Modena.
Yellow becomes the range’s signature: a bold, radiant colour code that runs across every SKU, turning into a distinctive cue for instant recognition on shelf. The new brand area, with its rounded corners and designed to embrace and elevate the logo, becomes the defining element of the entire range, establishing a clear hierarchy across the packaging. Each line is then given its own character through specific shapes, colours and graphic details.
The result is a more cohesive and memorable identity, created to make Mazzetti immediately recognisable across markets while preserving the taste of its own heritage.
