Black Venus – Rebranding
Coffee takes on a new face.
There’s beauty in life’s smallest pleasures, like the perfect cup of espresso.
Black Venus redefines this daily ritual as a moment of beauty and well-being, blending 100% premium Arabica with collagen peptides in a patented formula. Because now, self-care is as effortless as your coffee break.
From brand repositioning to packaging design, Spider led the evolution of Black Venus through every step of its transformation.
A gesture shaped by beauty.
With a nod to the beauty world, the new logo and visual identity signal a shift in perception, aligning the product with wellness and skincare cues.
Spider translated this identity across two carton formats, where refined bronze evokes coffee’s natural warmth, and an iridescent metallic finish adds a touch of sophistication to the pack.
To better express the product’s essence, the wording beneath the logo was refined: the phrase “collagen + coffee” is now paired with the VERISOL® symbol, highlighting the patented collagen peptide formula.
Black Venus has shed its old skin, but the flavor stays true. The flawless blend that your beauty ritual deserves.
