Castelfood - Chebòn
A new challenge to savor.
Whether it's triangles or rice cakes, what matters is that every bite makes you say, 'How delicious!' Castelfood, manufacturer of tasty and healthy snacks, has a fresh new look, but the same great taste. With a new visual identity and brand repositioning, two delightfully crispy creations have emerged.
Rice cakes champion the art of roundness, while triangle lovers proudly embrace the power of the triangle. The pack system is designed to naturally adapt to both product lines and represent the variety of flavors. The winner? Undoubtedly, a taste that's pure and delicious.
Three sides of yumminess are better than one!
With an irresistible crunch and the simplicity of organic ingredients, here’s a snack that's as original as it is tasty. Perfect on their own, these triangles are made with wholesome, simple ingredients, but they also make the ideal dipping companion for your next happy hour.
We have a manifesto to celebrate the goodness of natural ingredients and a philosophy that tells the story of how the finest organic grains and legumes are transformed with the highest quality standards. Now, it's time to bring it all together and make it a triangle!
All-Round and light.
Welcome to a world where everything revolves around goodness, and lightness knows no bounds. Rice cakes are the perfect base for both sweet and savory, a snack fit for any time of day that can be topped with a touch of creativity. To create a pattern of goodness, there's only one thing to do: join the roundness revolution!
The ingredients for the Castelfood logo redesign are simplicity, nature, and character. Superfluos elements were stripped away for a more streamlined design, yet it's enriched with what makes it truly authentic: a botanical leaf detail that enhances the brand’s personality and tells its story. A refreshed brand has emerged, and a new movement is born. Which side are you on?
