Image

Conviv Milano

Italy’s Alcohol Free Spirit.

BRANDING PACKAGING DESIGN

ALCOHOLIC CONTENT ZERO, NOVELTY A PERFECT TEN.

A recent start-up chosen by the Bocconi Unversity’s Accelleration Program, a trailblazing idea that follows the latest mixology mocktails’ trend, a symbol of the real made in Italy.Such are the indistinguisable charateristics of the new Conviv project,  Spider can proudly say to have developed their box and label design. It talks not only to teetotals, but to people that chose not to drink alcohol as well, athletes, pregnant women, who is following a specific diet, drivers etc…

Image

0% alcool
100% appeal

The graphic design has been inspired by Conviv’s exclusive recipe: two natural infusions formulated as non-alcoholic groundworks to offer a variant of choice worthy of the best spirits.  It introduces a new kind of conviviality one attentive to people well-being, (few calories, only natural elements made in Italy) and without giving up the finess of its flavor (artfully blended, processing of raw materials by hand, 30 days infusion).
The high level care for details is mirrored onto the pack, which is rich of botanical decorations, elegant and fresh, embossed with a magnificent painting.

Image
Image
Image
Image

The white experience.

Conviv white label sparks citrus and herbal notes, carrying freshness into a light flavor, rich of Mediterranean fragrances.
From the intensity of the lime and thyme, through the delicate bitter nuance of the dandelion and a touch of lavander, up to the ultimate sweetness of the grape juice, an extraordinary unison of flavors.

Image
Image
Image
Image

The red experience.

Conviv red label bequeaths a sophisticated experience, it merges bitter, herbs aroma and the rotundity of the grape juice.
The vivid ruby color is the outcome of  the must and cherry, to which are added the grapefruit bitter sour notes and the rhubarb, the cinchona grass and the gentian, for a delightful and astounding flavor.

Image

At home or out
+ Gift Edition.

The packaging has been developed to transmit Conviv's distinctivness and sophistication, a real overturn in the world of mixology, so much so that it helped form the mocktail’s craze growing trend by relying on natural excellences made in Italy. Bartenders may use Conviv as groundwork to revise or create new cocktails, or blend it with tonic water and ice: easy to use, ideal at home, beloved as gift.

Image

Other projects:

Ricaricarsi masticando.

La bontà viaggia in un’altra dimensione.

Keep in touch to receive Spider’s news.

SPIDER S.A.S. DI MARCO VENTRICE & C. - Sede legale: Via Venturello 8, 10098, frazione Cascine Vica
P.IVA 10019550010 - SDI: W7YVJK9 - Iscr. Reg. Imprese TO-325906 - Cap. Soc. € 500,00 I.V.