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Panna Elena

PACKAGING DESIGN VISUAL IDENTITY GRAPHIC DESIGN ADVERTISING

How to give a new appetite appeal to the Elena desserts’ image that is the historical brand of Northern Italy? Our method show a new freshness for an entire line of products (bunet, cream pudding, pudding and creme caramel) with an old-fashioned image, destined to the GDO distribution.

We have re-agened the packaging without distorting it, through the study and development of a brand area that can communicates freshness and creaminess, a color code that describes a right impact into the sale point and a visual that tempt the consumer.

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The restyling has been tested to consumers whose have liked the change of image.

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Since 2013 Spider takes care of all Elena’s image and communication for both on GDO distribution and HO.RE.CA, developing ATL, BTL activities, branding and packaging.

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