FERRERO ROCHER TABLETS
TRAVEL MARKET
COMMUNICATION
Goodness that travels to another dimension.
THE ULTIMATE TRIPACK HAS TAKEN OFF.
Since its first airport launch, Spider has cooperated on several projects to build the new Ferrero Rocher chocolate bars inspired by the iconic praline and especially designed for travelers pursuing new flavours’ adventures to gift or share.
Our purpose: to have the exclusive tripack format, flying high!
A monument to the ultimate taste.
We have created an exhibition entirely dedicated to Paris at the Charles de Gaulle: a city map consisting of floor stickers to distinguish the area, a display that is unequivocally Eiffel Tower shaped, plus a touch screen to play with the products. An interactive game inspired by the popular Memory, that is pairing up famous Parisian memorials and rotating the Ferrero Rocher tablets. Winners will be gifted with the board game.
Stratospheric temptations.
The taste has reached new heights at the international boarding of Fiumicino: thanks to the breathtaking “Le Chandelier”, a suspended structure by which the Ferrero Rocher tablets have revelead themselves in harmonic sequences visible on mobile screens, through which they reach out to travellers, with striking combinations of shape and flavor. All images used in the video were designed according to the rotatory and compositive movements of the implant.
Happy Gold Holidays.
The duty free in Luxemburg instead hosted the Ferrero Rocher Tablets as exquisite lead characters of the Xmas holiday.
Starting by the Totems up to the videos of the expo, travelers have been caught by the charm of the gold and the multi-sensory emotions of the range, with it three variety: milk, dark and white. The communication has preserved its coherence and harmony in the development of the whole material.
