KINDER BUENO MINIMIX

How to communicate the new casket packaging designed to share the assortment of Kinder Bueno Mini flavors, conveying the product indulgence and the three flavors: dark, classic and white?
An effective line extension, to invite the consumer to offer a new product experience, starting from the design of the “MIX” sub-brand and the representation of the delicious “wave” of cream, to on-pack communication.

Spider has developed a packaging design that invites you to share with friends all the taste of the Bueno Mini assortment, presenting the practical “mini” formats in a manner consistent with the brand’s established identity.