Kinder e Parmalat
#BuongiornoItalia
Il buonumore a colazione.
START WITH A SMILE.
Kinder and Parmalat are reviving their #BuongiornoItalia campaign to continue promoting the importance of a wholesome breakfast. For the 2022 release, Spider has crafted two chic mugs to bolster the cause, set to be given as a guaranteed reward with the purchase of Kinder items and Parmalat milk.
Wake up, wake art!
A lively and dynamic graphic design was curated to embody various breakfast styles. The visuals exude cheerfulness and vigor, showcasing morning symbols alongside advisory icons advocating for the nutritional diversity of the day's first meal. The creative team meticulously blended the essence of both brands, resulting in a design boasting warm hues reminiscent of bakery tones and Kinder's palette, juxtaposed with cooler shades associated with the dairy world and Parmalat's colors.
Where strategy meets creativity, with taste.
These two mugs were meticulously designed to fulfill specific aesthetic and marketing objectives:
- They are not only collectible but also adaptable for the entire family.
- They radiate positivity and joy, setting the perfect tone for a great start to the day.
- They epitomize the essence of the partnership and the myriad breakfast options for a well-rounded diet.
Spider's distinct design language has laid the groundwork for all subsequent online and offline communication efforts.
