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Le Naturelle Gourmet

Pastry chefs in the comfort of your home.

BRAND STRATEGY PACKAGING DESIGN

A tempting challenge for Spider: designing the packaging system for a new line of fresh pastry creams, conceived and crafted by the Italian company known for egg production since 1950. With their natural recipe and ready-to-use formula, they are real kitchen facilitators. Our goal: to convey at first glance that they are a flavor enhancer for achieving professional results like true pastry chefs.

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Indulging in the art of sweetness.

An inviting cream-colored packaging featuring the Le Naturelle Gourmet logo set within a sophisticated black emblem serves as the foundation for a range of specially crafted preparations, perfect for filling, decorating, and creating your favorite desserts.

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An enticing key visual highlights the array of desserts it caters to: airy cakes and sponge cakes, meringues and macarons, mousses, creams, and tiramisù.

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Icons of individuality.

The icons we've developed highlight the distinctive features of the new line: from professional results to ease of use, from natural ingredients to surprising flavor.

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SPIDER S.A.S. DI MARCO VENTRICE & C. - Sede legale: Via Venturello 8, 10098, frazione Cascine Vica
P.IVA 10019550010 - SDI: W7YVJK9 - Iscr. Reg. Imprese TO-325906 - Cap. Soc. € 500,00 I.V.