Loacker Patisserie

The journey to discover the new Loacker sytem pack continues: its time for the Patisserie, a most refined and layered recipe for this specialty, available in several flavors. For the naming, the graphic and the visual design, we have chosen to tell on many levels, of the sought after deliciousness of the Loacker’s Patisserie pastries.

We have divided the pack in two parts to unify whilst also diversifying the range’s multitude of expressions. The new brand and the new naming are placed on a cream colored background especially contemplated to identify the range. The product image along with the characterizing element are placed on a color setting that identify the flavor.

The exquisite stratification between two wafers, clearly visible, plays a leading role in the differentation of the characterizing ingredient, then enhanced by detailed photography: the hazelnuts and the cacao curls of the Creme Noisette Patisserie, the coconut and the creamy Alpine milk’s streaks of the White Coconut Patisserie, last but not least the orange’s rids and cocoa’s decorations of the Noir Orange Patisserie.

All images have been realized in collaboration with Studio +Luce.

The system pack recognizability is mantained within the varying formats and for the several existing intake occurences as well: we have the vertical adaptation with individually wrapped pastries and the Patisserie Snack to be enjoyed all at once, if you may and easy to take with you on the go.