Loacker Patisserie

Continuing the journey to discover the new Loacker Patisserie system pack: this time it's the turn of Patisserie, a specialty with a layered and refined recipe, available in many flavors. From the line naming to the graphic and visual design, Spider has chosen to narrate the sought-after and multifaceted deliciousness of these Loacker pastry delights on multiple levels.

The pack has been divided into two parts to unify and at the same time diversify the multiple expressions of this range. The new brand and naming are placed on a cream-colored background designed to identify the line. The product image with the characteristic ingredient is positioned on a colored background that identifies the flavor.

The exquisite stratification between two wafers, clearly visible, plays a leading role in the differentation of the characterizing ingredient, then enhanced by detailed photography: the hazelnuts and the cacao curls of the Creme Noisette Patisserie, the coconut and the creamy Alpine milk’s streaks of the White Coconut Patisserie, last but not least the orange’s rids and cocoa’s decorations of the Noir Orange Patisserie.

All images have been realized in collaboration with Studio +Luce.

The recognizability of the system pack is maintained in the change of format and in the different consumption occasion: the vertical adaptation with individually wrapped pastries and the Patisserie Snack version to be enjoyed all at once and taken anywhere.