Loacker Quadratini

So much goodness to share!

BRAND STRATEGY BRAND IDENTITY NAMING AND WRITING PACKAGING DESIGN

GOODNESS TO THE SQUARE, MULTIPLIED FOR THE PACK AND DIVIDED BY FLAVOR.

The new result of the rebranding project and new packaging design Spider has developed for Loacker. This time, the operation focused on Quadratini: another icon of the brand, another way to tell the world of Loacker wafers, always giving maximum brand recognizability while enhancing the different recipes. Five crispy wafers and four layers of cream offer the taste of a different and unique experience at first glance.

Bite-sized and at hand.

Small doses of goodness in a convenient bag, which have been reinterpreted according to the guidelines of the new pack system created to work well not only horizontally but also vertically. The redesign of the Quadratini logo and the development of a key visual for the line allow each product to be showcased with its ingredients, colors, and changing cream every time. Starting with the Napolitaner flavor, the classic par excellence, now also available as a Quadratino for a different way to savor it right from the package.

Plenty of delights
within minimum space

Irresistible small pleasures, now also in an even smaller format, perfect for traveling or the office. The search for irresistible differentiation, based on the identification of tastes through their ingredients and the colors that express them. The presence of the cream, as if poured from a spoon, attractively highlights the various recipes based on fruit, dark chocolate, and all the other delicacies.

Even more special.

To tell and distinguish the specialties, Spider has created different creamy backgrounds, based on the different recipes and expressing the enveloping nuances of each filling, the pleasantness of its flavor, and the genuineness of its composition, also described in the text. A decoration reminiscent of a pastry chef work and made with the same cream, ideally emphasizes the heart of each recipe.

For fruit and yogurt-based recipes, Spider has chosen a fresh and clear differentiation, "clean" and contemporary. It's also a way to convey the simplicity and well-being encapsulated in the ingredients used: yogurt made with alpine milk, sun-ripened raspberries, blueberries grown in the open air, and hand-picked.