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Loacker Rose

Emotions in Full Bloom.

BRAND STRATEGY BRAND IDENTITY PACKAGING DESIGN

Loacker's pralines are a main part of the Spider restyling. The process of rebranding and redesign continues for every reference of the historic South Tyrolean company. Presently, it's the turn of the pastry art, with its crunchy emotions narrated on the new packaging, seamlessly blending aesthetics and deliciousness.

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Gourmet Roses.

The praline is exquisitely positioned at the center of the pack, with the ingredients in plain view: many coatings of dark, milk, or white chocolate, toasted hazelnuts bringing life to the cream filling, and delicate bits within — last but not least: the wafer, an emblem of Loacker. Graceful details that evoke the artisanal craftsmanship of the pastry chef.

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Style Blooms.

The design of the new packaging has been made cleaner and more refined. The product name has been completely redesigned, appearing more elegant and romantic, aligning with the identity of the range while still adhering to the standards of the global rebranding.

All images were created in collaboration with the +Luce studio.

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Other projects:

A super clean graphic.

Freshness made in Italy.

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SPIDER S.A.S. DI MARCO VENTRICE & C. - Sede legale: Via Venturello 8, 10098, frazione Cascine Vica
P.IVA 10019550010 - SDI: W7YVJK9 - Iscr. Reg. Imprese TO-325906 - Cap. Soc. € 500,00 I.V.