Loacker Tortina
All-round new look!
EVERY GOOD IDEA FOLLOWS A ROUND JOURNEY
How to revitalize an icon of pure deliciousness? The simple answer: start with the recipe, return to it, and complete the circle. This approach has led to the creation of our next delectable rebranding project and new packaging design for Loacker. This time, it's Tortina, the epitome of classic elegance, with its unmistakable round shape and three layers of irresistible delight: a lavish indulgence of fine chocolate, lighter and more fragrant wafers, and a luscious filling. It's a celebration of goodness encapsulated within its structure, flavor variations, and formats, all aimed at accentuating the Loacker brand identity while highlighting the product's uniqueness.
Surrounded by elegance
For the new pack of the Loacker Tortina line, a key visual has been created, which associates shape and filling, favoring a premium approach, essential and elegant, but also narrative: the product is clearly shown, the stratification is right there and comes out with all its gluttony, the deliciousness is visually narrated and is attractive at first glance. The logo is enriched by gold and it passes on the appeal of the art of confectionery.
A very recognizable versatility is the icing on the Tortina
Spider has developed a versatile format to unify and differentiate all flavor variations, employing dedicated language and visual elements to convey key messages. Here, layering in its various forms takes center stage, not only through foreground descriptions and ingredients but also through a zigzag pattern that varies with the filling, reminiscent of the intricate incisions on the Tortina shape. All images were captured by the studio +Luce.
Maxi goodness in mini size
Adaptations for Loacker Tortina Mini showcase the format's versatility, both horizontally and vertically, reinforcing the guiding idea of the product: to distill all of Tortina's deliciousness into an irresistible mini version that offers the same mouthwatering experience as the standard size.
The evolution of the pack
Different yet always familiar, the new packaging has been developed to highlight all the product family's strengths in line with Loacker's new global packaging system, while still retaining Tortina's high recognizability for the delight of its fans.
