Nutella Biscuits


How to shape the identity of the first Nutella biscuits, with a brand stretching goal for the most beloved Hazelnut spread in the world?


Spider, together with Ferrero’s marketing team, has developed the visual identity of nutella biscuits, strating by working on the shape of the product, to the creation of a key visual expressing the goodness of the new biscuit by Nutella.

The delicious image was realized in collaboration with +Luce studio.

The design perfectly combined with the brand’s current offering, includes an effective on-pack communication which details the new product clearly.


Spider has followed the Nutella Biscuits’ image declinations for the communication of all pos and the design of the new tube format as well.


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