Illustrazione colorata con barattoli Nutella personalizzati con nomi e pattern grafici ispirati a diversi Paesi, su sfondo rosso

Nutella - Your Next Destination

Inspiration begins here.

PACKAGING DESIGN GRAPHIC DESIGN

Just returned from one adventure and already planning the next? The Nutella "Next Destination Pack" is ready to land in duty-free stores, offering sweet inspiration to gift or share. Spider aided in bringing this new SKU to life for Nutella’s Travel Market, creating a product designed for globetrotters everywhere.

Confezioni Nutella e barattolini personalizzati con nomi di Paesi come France, Italy e Argentina, su sfondo rossoConfezioni Nutella e barattolini personalizzati con nomi di Paesi come France, Italy e Argentina, su sfondo rosso

Savour the magic.

The hexagonal carton features vibrant patterns inspired by 15 international end-points. With eye-catching graphics that reflect Nutella’s iconic style and are tailored to the travel world, this design dominates the shelves. Each pack contains three 30g jars, each representing a surprise destination: Italy, France, Spain, Germany, the UK, Turkey, Czech Republic, Panama, Dubai, Qatar, the USA, Argentina, Brazil, Mexico, and Paraguay.
The Nutella "Next Destination Pack" is ready for takeoff. Where to? Wherever Nutella Lovers are.

Confezione Nutella ‘Your Next Destination’ con barattolo Argentina in primo piano e grafica illustrata con barattoli colorati sullo sfondo
Confezione Nutella ‘Your Next Destination’ con barattolo Argentina in primo piano e grafica illustrata con barattoli colorati sullo sfondo

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SPIDER S.R.L. - Sede legale: Via Venturello 8, 10098, frazione Cascine Vica
P.IVA 10019550010 - SDI: W7YVJK9 - Iscr. Reg. Imprese TO-325906 - Cap. Soc. € 500,00 I.V.