Recharge yourself while chewing.
READY ENERGY IN TWO FORMATS.
Oneo is the third best selling brand, following First and Vivident, within the grown-up chewin gum market in Turkey. We’ve been asked to design the pack system for their latest functional line based on caffeine and vitamins, expressly formulated to resist fatigue and keep focus.
To begin with we have concentrated on the analysis of the confetti jar, for which we have employed a vigorous and dynamic graphic through the avail of sport supplements’ color codes. We have privileged the impacting total black to convey the active force of the formula, whilst also pointing out the metallic details. The concentric circles’ graphic representation suggests focusing, whereas the loading energy bar delivers the idea of charging.
For the slim format required afterwards, we have applied the same visual language.
We have again an iridescent packaging that reacts to outer lights, thus increasing its effectiveness and visibility at the store. Both packs are handy to take along with you, in your car or bag for a quick fix of psychophisical support when necessary: at the wheel, working or studying, even during workouts for a newfound vitality to chew.