Petreet
How to re-age the Petreet’s dry pet food line, that has an old-fashioned image without a right appeal increasing the family feeling with other brand’s line and controlling the trade? How to bring the consumer through a strong image and a references communication?
The creation of a simple system pack and a media colour that help the buyer to choose the product. We have chosen the same feline breed for all products through nearness of cat to the man.
We have thought about a product served in a transparent bowl, an attractive presentation with a “human food” approach.
