Re-juvenating Acetum
The flavor of natural evolution.
Acetum is the world’s largest producer of Balsamic Vinegar of Modena (IGP) and chose Spider to revitalize their brand image.
Acetum’s story embodies a rich heritage of knowledge, tradition, and passion for an ancient craft. Spider, much like the modenese company, blended the finest elements to craft a subtle yet distinctive, flavorful restyle. The logo and its iconic elements were refined and modernized, while preserving their timeless recognition.
The essence of Acetum comes to life in the style guide, where Spider laid down the rules to bring the renewed brand image into focus. This guide establishes proportions, color palettes, and the correct usage of the logo. Other visual elements, such as fonts and icons, are now a cohesive extension of the brand image, ready to make its mark across social media and traditional communication materials.
Full flavor with a sustainable character.
As a certified B Corp, Acetum is committed to upholding the highest standards of social, environmental and transparency responsibility.
Spider captured this positioning in the Acetum Sustainability mark, designed to align seamlessly with the institutional brand and to embody all the initiatives driving the company’s focus on sustainability.
Excellence to be shared.
To bridge distances and bring Acetum’s story of excellence to a broader market, Spider also shaped the brand’s corporate communication, developing the look & feel for its LinkedIn page. The essence of this historic brand shines through a digital presence that tells the story of its values, people, and industry events.
The identity is sharp and elegant, just the right mix for Acetum’s recipe for success.
