Ulker – YUPO
An irresistible look.
Ulker, the renowned Turkish multinational in snacks and confectionery since 1944, partnered with Spider to craft a bold new flavour extension. The challenge? Designing packaging for four new SKUs while preserving the brand’s iconic identity.
The result? Striking contrasts, eye-catching colors, and a tantalizing product preview that teases the intense taste of watermelon and strawberry, undisputed stars both inside and out. For Yupo Sihirli Sapka, magic was the key inspiration: a magician’s hat and wand on the front pack hint at the surprise within, an unexpected burst of flavors from the mix of different gummy candies.
Must-see attractions.
Cotton candy, the sweet and fruity notes of bubblegum, and candied apple flavors. Welcome to the world of Yupo Lunapark! The design of the new lollipops captures the fun and bright energy of an amusement park. A Ferris wheel’s glowing lights set the scene, while the logo is designed like a playful entrance sign. Now, to taste the thrill of a day at the carnival, all you have to do is reach for a lollipop.
