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V-CLUB

Do you like ultra fresh ideas?
Welcome to the club.

BRAND IDENTITY NAMING AND WRITING PACKAGING DESIGN ART DIRECTION

ONLY VEGAN ICE-CREAM, ONLY GOOD MADE IN ITALY.

Spider's latest venture into innovation brings forth Italian ice cream crafted from plant-based milk, a celebration of nature's bounty. The task at hand was dual-fold: communicating the allure of an eco-conscious choice and capturing the delightful essence of the recipes. From conceptualization to branding and packaging, Spider has dived headfirst into a captivating mission.

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Delivering the real ice-cream style

Introducing VClub, not just a name and logo, but a lifestyle plenty of passions: sustainability, veganism, and the quest for natural indulgence without compromise. 

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To communicate an high positioning of flavor

The impactful logo, with its prominent "V" for vegan, speaks volumes about the product's quality and its green ethos. Set against a backdrop of bold black, it draws both the inquisitive and the foodies, while vibrant bands hint at a spectrum of flavors within.

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Good for the planet, good for the palat

Our commitment extends beyond taste to eco-friendliness, with ingredients and packaging reflecting our earth-first approach. The visual narrative is fresh, green, and inviting, promising a tantalizing experience. Dive into our array of plant-based milk recipes—coconut, almond, oat—each depicted on the packaging with cascading milk from luscious fruits, paired harmoniously with artisanal ice cream's finest ingredients. Every detail, right down to the cap, retains our visual signature.

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Irresistible from more than one point of view

With VClub, it's not just ice cream; it's a delicious journey toward a greener, more flavorful tomorrow.

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SPIDER S.R.L. - Sede legale: Via Venturello 8, 10098, frazione Cascine Vica
P.IVA 10019550010 - SDI: W7YVJK9 - Iscr. Reg. Imprese TO-325906 - Cap. Soc. € 500,00 I.V.