V-CLUB
Do you like ultra fresh ideas?
Welcome to the club.
ONLY VEGAN ICE-CREAM, ONLY GOOD MADE IN ITALY.
Condividiamo un altro frutto del nostro amore per i prodotti nuovi e innovativi: il gelato italiano a base di latte vegetale fatto di natura golosa. La sfida era duplice: trasmettere il valore di una scelta tutta green ed esprimere la sorprendente bontà delle ricette. Dalla concept strategy al naming, dal branding al system packaging, ci siamo lasciati ingolosire da un progetto molto stimolante.
Delivering the real ice-cream style
We have thought of a name and logo evocative of , not only one world or one experience, but rather a life style, VClub joins people driven by the same interests, ideals and passions: environmental sustainability, veganism, search of naturality, yet without having to give up on taste indulgence and taste exploring.
To communicate an high positioning of flavor
We have created an impact logo that aims, on one side to transmit the high quality of the product and, on the other to carachterize right away its green soul through the “V” of “vegan”. The black setting gives out the strong personality of a recipe thought to draw the curious and foodies likewise, alongside the colourful bands that hint to the flavor variants of the range.
Good for the planet, good for the palat
Ingredients and packaging are eco-friendly. The visual language is green, light and bio, nevertheless still holding on the yummy side. We have several plant milk based recipes, coconut milk, almond milk and oat milk which have been visually highlighted on the pack through luscious milk waterfalls spilling out of a lot of fruits and matched with the best ingredients of artisan ice cream. All visual elements were also kept on the cap.
Irresistible from more than one point of view
The strenght of the graphic system is also expressed on the product change and different formats, for pints and also sticks packagings.
